2013 Invitation Trends

by Sarah Macdougall on April 6, 2013

It seems like every year, there’s a hot new color combo showcased at weddings. In many cases, the first taste a guest gets of the wedding is in the stationery that precedes it. Every couple has to pick out what’s best for their own personal wedding, but trends can affect those decisions, even subconsciously.

We are surrounded by advertising, more often than we realize it, and the colors used in popular media can influence popular color choices in other areas of life. The movie “Drive”, featuring Ryan Gosling (swoon), was released in 2011, shortly before Pantone announced Tangerine Tango as the color of the year for 2012. Fascinatingly, there is not a single scene in this movie that isn’t enhanced with a blue or orange tint, clothing item, or other small detail.

This is by no means the only movie that employs this particular color theory to achieve a cinematic means, but it did enhance the popularity of the 2012 color of year, which in turn had an impact on the trends in other industries.

1. Classic Neutral

A lot of weddings seem to be featuring neutral pastel tones, particularly grey, gold, and a light peachy blushy pink or cream. This palette achieves an elegant look that is understated while still possessing some modern flair.

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2. Brights + Grey

Grey is one of those magic colors that matches pretty much anything. When paired with brighter colors, it adds contrast and provides a surprising pop. When paired with more subdued tones, it can appear more formal and calming. A popular use of grey this year is to pair it with a bright sunflowery yellow (and in some cases, the yellow is more apparent than the grey). A slightly wilder option is to pair it with subtle touches of bright neon.

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3. Mint Green

This color first popped up on my radar last year, when Pantone announced Tangerine Tango as the color of the year. This bright orange may have been the color of the year, but the color of the year always seems to have its opposite hue rise in popularity as well. Mint green started popping up everywhere in conjunction with tangerine tango, as it provided a shocking contrast. Orange, not being one of the more popular wedding colors, started becoming a little overshadowed by the mint green in terms of matrimonial color choices, and with the 2013 color of the year being Emerald, mint green is more popular than ever.

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4. Cheerful Nauticals

There is something about this combination of colors that makes me want to throw on a striped polo and boat shoes, hop on my dinghy, and sail off into the sunset. Coincidentally, I am not the one steering the boat, it’s just floating magically along free from wave-related turbulence. Meanwhile, my friends and I are just laughing over trivial prep school matters while drinking sangria (while somehow managing to leave our gleaming white teeth stain free). In this fantasy, I also have great highlights and slightly browned skin from days spent sailing. I am mysteriously rich and have worked enough at this ripe young age to set me up for the rest of my life.

Ahem. I’m back.

Basically, these colors are cheerful and preppy and make me want to wander around the beach while eating an Italian ice, but it’s a new kind of nautical (more fun, less ‘Murica).

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5. Purples

I don’t know what it is this year, but I have made four invitation sets that include some shade of purple. Considering my business is relatively new, this seems like a lot. I also worked in a retail environment doing the same kind of work, and purple never seemed to pop up, so I’m chalking this up to a recent development. Purple has so many shades that it’d be next to impossible to find one that doesn’t match a particular wedding style. There are also shades suitable for the more involved groom, who might find himself thinking that purple is “too girly”.

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